About Us

The Executive Summary: We're only interested in competitive edge - whether that's tech, models, talent or marketing. We make exec insights simple with opinion on what you should do, question and avoid - all with a dose of AI and next-generation tech.

For those ready to take it further, The Competitive Edge is our premium subscription. It’s where we break down the five critical factors of 2025 competitiveness and give you the tools benchmarks and playbooks to measure and improve your leadership impact.

What We Do (and Who It’s For)

The Executive Summary delivers the insights, tools, and challenges you need to sharpen your competitive edge in a world that’s moving faster than ever.

As a CXO, your job is strategy, growth, and staying ahead of the competition. Our job is to give you the ideas, research, and connections to dominate 2025—and maybe even enjoy the ride. No fluff, no jargon—just sharp, actionable insights that cut through groupthink and make you the leader everyone’s chasing.

Whether it’s understanding the key factors driving competitiveness, leveraging AI to scale smarter, or breaking free of stale thinking, we’ll help you turn insight into action. Because leadership is about more than maintaining the status quo—it’s about reshaping the future.

The Competitive Edge Benchmark

Do you know what it takes to lead in 2025? The Competitive Edge Benchmark is your ultimate tool for evaluating your company’s strengths and weaknesses.

We’ve distilled the 5 key factors that make companies thrive into an actionable framework, complete with metrics and a self-assessment scorecard. Whether it’s AI integration, customer experience, or market agility, this tool will help you uncover gaps, set priorities, and get ahead of the game.

Subscribers to The Executive Summary get exclusive access to this resource—because we believe every leader should have the tools to succeed.

Who’s Behind It?

The Executive Summary was launched in 2023 by Dan Ilett, a former Financial Times journalist and a founding member of CoinDesk. Over the past 15 years, Dan has worked with global Fortune brands to master strategy, storytelling, sales and customer experience.

This isn’t corporate fluff—it’s bold ideas from someone who’s seen the boardroom (and occasionally poked fun at it).

What You’ll Get

Subscription (Free):

Sign up and get:

• Weekly newsletters with bold insights and fresh takes on competitive edge thinking.

Paid (The Competitive Edge)

• Access to exclusive resources like The Competitive Edge Benchmark.
• Subscribers also get access to our archives, including Growth Blockers
• Research and new reports designed to uncover the barriers (and breakthroughs) driving top-line growth.

Events:

Join a growing community of ambitious leaders at invite-only events designed to challenge your thinking, connect you with peers, and spark new ideas.

Learning:

Level up with alternative courses, cohorts, and resources tailored for bold leaders who want to reshape the future.

• Executive Mastermind Groups.
• Deep-dive reports and actionable playbooks.
• Growth coaching programs for individuals and teams.

Your Advisory Board

The Executive Summary provides advisory boards of industry pioneers, technology visionaries and seasoned strategists.

You can also access Tollejo, our advisory and research company that provides growth research, customer insights, brand stories and systems for competitive-edge.

Together, they help us deliver insights that matter and tools you can actually use.

Contact:

The Executive Summary is published by EB100 Ltd brand. 3rd Floor Great Titchfield House, 14-18 Great Titchfield St, London, United Kingdom, W1W 8BD.