About that AI you just bought...
It's out of date
Ever had buyer's remorse? Maybe that mandolin you bought hungover at university you were convinced was a good idea until you sobered up?
No? Just me then.
Well that's what's happening right now with the millions of dollars sank into AI over the last year.
Yes - there are some use cases where it's working well. But what you're not hearing are the shitshow grumbles about the massive gap between the promise of AI and the reality.
Check out the severe lack of credible AI case studies on the big vendor websites if you don't believe me. It's like trying to find the last toilet roll in Sainsbury's over lockdown.
The companies due to cash in on AI are the consultancies. It's a perfect growth area for them:
1 - There's more uncertainty in the market than Liz Truss's book tour. No one knows what good looks like, what to buy or how to move forward
2 - Consultancies have read a couple more chapters than the average buyer, which gives them the lead. While many of them are quietly panicking about being stuck in Proof of Concept purgatory, they have more exposure to what companies are asking and what's actually available on the market.
3 - That's not to say don't innovate. But look at the free stuff in the market. It's overtaken last year's beauty parade of supermodel AI products to make them now look like the Roly Polys - an 80's dance group.
Example. Last month Tony Robbins was punting an AI coach with all his greatest knowledge for something like $99 a month - although it was more expensive when you looked into it.
Yesterday I had an AI conversation with AI Dwayne Johnson for free.
The free market is moving so fast, you can be valuable one minute and the next, you're out of date.
The key here is to listen to what companies really want - and what they're scared of. AI is causing a lot questions and only those on the inside will know what to do.
