Crypto's marketing sucks...

Institutional investors would do more with decentralized finance if they understood what it actually delivered >> not just tokens, blockchain and bandits ...

Dan Ilett

26 Nov 2024 — 2 min read

Photo by Traxer / Unsplash

Crypto’s Wild West...

If the crypto world were a western, we’d be watching a country of outlaws with no sheriff in sight.

Sure, people are finding gold, but keeping hold of it is another thing. I heard a horrifying story about a professional crypto trader who got chased from country to country as bandits attempted to pursue him.

We needs a decentralized sheriff - for the decentralized world. A world that prides itself on following none of the rules or frameworks of traditional society or economies.

This week’s headlines were chilling: more crypto kidnappings. The lack of a decentralized police force in this space is doing real damage.

According to Chainalysis, over $1.4 billion in illicit crypto transactions occurred in the first half of 2024, with crime syndicates capitalizing on the unregulated, decentralized nature of the market.

None of this, however, helps risk-averse business decision makers warm to the notion of decentralized finance (DeFi).

DeFi companies have a serious marketing job to do to overcome this skepticism, as Tollejo's latest research found.

DeFi's marketing sucks

In a Tollejo survey of 30 senior asset managers in London, 72% were aware of DeFi, but only 43% fully understood its mechanisms and potential benefits.
Despite growing awareness, 53% of respondents expressed a lack of trust in DeFi, primarily due to security concerns, regulatory uncertainty and volatility.
Key barriers to adoption include regulatory uncertainty (60%), security (48%) and unfamiliarity with DeFi products (43%).