The $125Bn Company You've Never Heard Of

Hello working and non-working people

How are you experiencing your new social British category?

Let me tell you about a tech company you've probably never heard of that's worth more than Nike.

ServiceNow is sitting at a casual $125 billion market cap, yet most people outside of tech have no idea what they do. While everyone's been obsessing over AI and crypto, ServiceNow has quietly become one of the most valuable software companies in the world.

They company started because someone got fed up with IT tickets disappearing into the void. Now, some years later - they're worth more than Ford Motor Company.

Fixing boring problems pays off...

In fact, in slow growth periods, where people focus on cost cutting as opposed to selling, making boring processes better is an exec board's dream. It means they can point to achievements in the annual investor report and the quarterly market messaging.

Think of the annoying interactions you've had with a company (other than trying to actually speak to someone): Explaining your problem to five different people; the vanished support ticket; or the salesperson who has no idea you'd been a customer for three years.

ServiceNow is like a digital nervous system for companies. A bit like SAP - but newer and sexier. It connects everything - departments, conversations, interactions - so businesses stop looking like a mess to their customers. Think of it as the company brain that remembers everything and makes sure stuff actually gets done.

The only problem is - companies typically install it and then expect it to just work. That's like fitting an oven and expecting the meals to just pop out. There's some cookery to do first.

So what?

The consultancy I founded, Tollejo, and most of my advisory work, focuses on strategic marketing, messaging, audience, brand research and experience design. We enable early stage to listed companies to break into markets, fortify their position and drive sales that count.

The next phase of our company is to help companies to stop losing customers.

Next week on Thursday 7th at 4pm, my team is running an online workshop about ServiceNow called "Stop Losing Customers." It's 45 minutes of straight talk about how to fix your customer communication and experiences - and where ServiceNow can be the glue for this.

If you fancy coming, reply with "I'm in" and I'll send you the details.

I hope you enjoy the working and non-working week.

Dan