The Gen X Question for Gen Z
The help-a-young'un edition

I posed a question on TikTok last week:
If you were 18 today, with your current knowledge, what would you do? University? Travel? Something else?
It sparked hundreds of responses.
The aim was to help Gen Z make confident decisions in a world that’s nothing like the one we grew up in. Many older professionals have the benefit of hindsight - and it’s time we used it to bridge the generational gap.
Some key takeaways from the responses:
- Many would skip university in favour of trades or apprenticeships
- A huge number said they’d move abroad
- One Gen Z chimed in with: “There aren’t that many degree apprenticeships or we’d all be doing them.”

What do you think?
Your challenge is to answer the same question on Linkedin. I also added a cheeky poll.
Would you give it a click? Let's see if we can help some young people.
The CEO Agenda
- This is your talent pipeline talking on TikTok - are you listening?
- University is no longer the ticket. ROI matters more than reputation.
- Apprenticeships and trades are rising.
- Mobility is assumed. Gen Z will relocate for work, opportunity or quality of life. Location loyalty is fading.
- The prestige economy is collapsing. Titles and brand names don’t hold sway - impact, autonomy and mental health do.
- The side hustle isn’t a hobby - it’s the new pension. Your policies need to support entrepreneurial energy. Most jobs do not.
Jobs and Requests
Looking to hire - or be hired?
I'm considering a CXO Jobs Board - a curated space for executive and advisory roles. What do you think? Useful?
I'm also exploring a Classifieds Section. I get a steady stream of unusual, interesting requests - from stealth startups looking for advisors to investors chasing niche tech. This could be a great way to surface them.
If you're receiving this email today, you can post for free for six months - job ads or classifieds. Just ping me.
What do you think?
Reply and let me know. I really value the feedback you send - it helps shape what comes next.
Have a great day
Dan