Tell the human story about what your company does.
Tech companies sell products. Senior buyers buy outcomes. The widest gap in your sales conversations sits between what your team says and what the boardroom hears, and it almost always comes down to who the story is about. Flip it from product to people, features to value, and the room changes.
Get the brochure
Drop your email and we'll send the full brochure and arrange a short scoping call.
Send me the brochure
The pitch
- Lead with outcomes. The board does not buy how it works. The board buys what changes. Open with the impact and let the technology earn its place underneath.
- Anchor in people. A customer story moves a CEO. Architecture diagrams and methodology charts stay on the page. Lead with the human and let the proof follow.
- Sell transformation. A product reduces effort. A transformation reframes a market position and a career. The C-suite is buying the second one.
The workshop
Flip It is a half-day workshop for your sales, marketing and partner teams. We start with your real deals, your real numbers and your real customer language, all analysed before the day. Then we build the messaging that lands.
The frameworks come from years of writing news and features for the Financial Times, Economist Group, Daily Telegraph and New York Times readers, applied to the boardroom rather than the broadsheet.
Step one: Listen
Pre-workshop analysis of your sales and marketing, a read of your customer language and a competitive scan. The customer voice arrives in the room with us.
Step two: Create
A half day in the room turning insight into messaging. Your team writes the headlines, builds the message houses and edits the bulk out of the deck. We coach. They keep the work.
Step three: Engage
Put it into action. A live critique of your current materials and a group walkthrough of a deal you are working to win. The frameworks earn their keep in the room.
Three frameworks your team keeps
- The Message House — a single-page structure for any pitch, board paper or proposal. One headline, three pillars, the proof underneath.
- The CRG Filter — Cost, Risk, Game Changers. The three things every C-suite is awake at night thinking about and the only filters your message needs to pass.
- Capability × Engagement — a diagnostic for where your team sits today and how to move toward Trusted Partner. Most B2B firms get stuck in the Geek quadrant.
What your team walks out with
- A toolkit of frameworks they use on every pitch from day one
- A unified message that sales, marketing and partnerships share
- Confidence to lead with value, even in a hostile boardroom
Get the brochure
Drop your email and we'll send the full brochure and arrange a short scoping call.
Send me the brochure