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The Audiobook  ·  Free

Get Quoted. The 45-minute media training audiobook.

From a former national technology and business news journalist. What reporters actually want and how to give it to them.

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Inside the document

Audiobook plus printable companion.

45 min audio · Companion PDF

What's inside.

Plays on your phone. The companion prints on one page. Take both into the green room before your interview. The cheat sheet you fill in beforehand and burn afterwards.

  • How to bridge from a question you don't want to a quote you do
  • The three things every reporter is solving for
  • The seven-line pre-interview brief you fill in before you walk in
  • The “off the record” trap that ends careers
  • Why an answer and a quote are not the same thing
  • How to become the journalist's first call, not the last

Dan was a national technology and business news journalist (Financial Times, Economist Group, Daily Telegraph), before becoming a CEO himself — and then an advisor on storytelling and growth. He edits The Executive Summary and works with a small number of companies on growth, performance, AI and story.

Dan Ilett · Editor, The Executive Summary

FAQs

FAQs.

Is this really free?

Yes. Audiobook and companion PDF, both yours. No credit card, no trial, no upsell sequence.

What's in the audiobook?

Forty-five minutes of the same training Dan runs as a paid workshop. How to prepare. How to bridge. How to land the quote. How to come back better next time.

How do I listen?

We email you a signed download link. The MP3 plays on any phone or computer.

What's the companion PDF for?

The cheat sheet. Print it. Annotate it. Take it into the green room before your interview.

Will you spam me?

No spam. Subscribers get one weekly email from The Executive Summary. Dan also reads the lead list and may follow up personally to ask if you want help on something. Unsubscribe any time in one click.

Take it

Take the audiobook.

Don't walk into the next interview cold.

Delivered in 60 seconds  ·  One weekly TES email  ·  Unsubscribe any time

Check your inbox.

We've sent the "Get Quoted" audiobook and the companion PDF to your inbox. You're now on The Executive Summary.