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The Executive Summary

Dan Ilett

Dan Ilett

The CEO's job is to shift the narrative to drive performance. I advise CEOs on how to shift that narrative, buildinstrategconnect their exec teams with markets across sales, marketing or digital communications.

My background:

  • An ex-Journalist - Wrote for the Financial Times, the Economist Group, The Daily Telegraph & tech publications
  • Founding member - Coindesk.com, Greenbang.com, The Executive Summary
  • Advised and delivered around the narrative for: IBM, Cognizant, UK Government, Cisco, GFT, Equinix, Fiserv, SEB, Moonfare and a lot of banks

I have worked extensively in four areas:

  1. Building the narrative to position a company for growth and drive sales
  2. Coaching execs on how to use the story to speak to media and customers
  3. Research & benchmarking to help companies find and understand demand
  4. Community building -

If you would like to work with me, please reach out.

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