Why this course
Work out what your company will sell, to whom and why, once AI is in the product.
Customers now expect AI in the products and services they buy, but few will pay extra just because it is there. The companies that win are clear about the problem AI solves for the customer and price the value, not the technology.
A half day, hands on, with no slides. You bring one real piece of your own work and leave with it moved forward.
Sessions run in central London, with small groups of senior people so every question gets answered.
What you will learn
The ground we cover
What to bringOne product or service you sell today that could use AI.
- How AI changes what customers expect and value
- How to find the customer problem worth solving
- How to write an AI value proposition that sells
- How to price it and package it
- How to test it with customers before you commit
Who it is for
Leaders working out what their company will sell, to whom and why, once AI is part of the product or service.
- Chief executives and product leaders
- Commercial and strategy directors
- Founders adding AI to their offer
How the morning runs
9.30am to 1pm, central London.
- 9.00am
Arrival and coffee
Meet the group and the faculty, and pick the one real piece of work you want to move forward.
- 9.30am
What changes when AI is in the product
We look at how AI changes what customers expect and what they will pay for.
- 10.30am
Build the proposition
You draft an AI value proposition for one product or service you sell today.
- 11.45am
Plan the test
You plan how to test it with real customers before you commit the budget.
- 12.40pm
Your plan for Monday
You leave with a one-page plan for what you will do next.
- 1.00pm
Close
Next session Thu 11 Mar 2027
£499 + VAT per person, 9.30am to 1pm, London
What you leave with
- 01An AI value proposition for one product or service
- 02The customer evidence to back it
- 03A plan to test it in market
Next session Thu 11 Mar 2027
£499 + VAT per person, 9.30am to 1pm, London
Questions about this course
Who is this for?
Leaders working out what their company will sell, to whom and why, once AI is part of the product or service.
Is it hands on?
Yes. You work on a real piece of your own work with faculty beside you, so you leave with it moved forward.
Can I join online?
This course runs in person in central London, because the practice works best in the room.
What time does it run?
Arrive from 9am for a 9.30am start. We finish at 1pm.
Can we run it for our own team?
Yes. We run it as a private session for your team, in your offices or online, shaped around your business.
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Bring it to your team
A session designed around your business and led by practitioners, so your leadership team learns together, gets aligned and leaves with the decisions that move a specific outcome.
Book your place
Choose the course, the date and how you want to join, then tell us who is coming. We confirm your place by email the same working day.
Want it for your whole team? Choose a private session and we will shape it around your business.