Why this course
The story that makes your people, customers and investors believe you, told in your own voice.
People follow leaders whose story they understand and believe. A strong leadership story wins support for change, persuades investors and makes your people proud to say where they work.
A half day, hands on, with no slides. You bring one real piece of your own work and leave with it moved forward.
Sessions run in central London, with small groups of senior people so every question gets answered.
What you will learn
The ground we cover
What to bringA big moment coming up where you need people to believe you.
- Why some stories move people and most fall flat
- A structure you can reuse for any big moment
- How to find the real moments in your own experience
- How to tell your story out loud with confidence
- How to adapt it for staff, customers and investors
Who it is for
Leaders who need their people, customers and investors to believe them, and want a story they can tell in their own voice.
- Chief executives and founders
- Leaders taking a company through change
- Executives facing investors or a big audience
How the morning runs
9.30am to 1pm, central London.
- 9.00am
Arrival and coffee
Meet the group and the faculty, and pick the one real piece of work you want to move forward.
- 9.30am
Why stories move people
We look at the stories that win support and why most corporate stories fall flat.
- 10.30am
Draft your story
You draft your leadership story using a structure you can reuse for any big moment.
- 11.45am
Tell it out loud
You tell it to the room and get feedback from peers and faculty.
- 12.40pm
Your plan for Monday
You leave with a one-page plan for what you will do next.
- 1.00pm
Close
Next session Tue 23 Mar 2027
£499 + VAT per person, 9.30am to 1pm, London
What you leave with
- 01Your leadership story, drafted
- 02A structure you can reuse for any big moment
- 03Practice and feedback in front of peers
Next session Tue 23 Mar 2027
£499 + VAT per person, 9.30am to 1pm, London
Course tutor
Dan Ilett
Founder, The Executive Summary
Chair of the City CIO Club and former commercial transformation director at a FTSE technology business. Before that he was commercial director at Virgin Money and wrote for the Financial Times and the Daily Telegraph. He has media trained CEOs and politicians.
Questions about this course
Who is this for?
Leaders who need their people, customers and investors to believe them, and want a story they can tell in their own voice.
Is it hands on?
Yes. You work on a real piece of your own work with faculty beside you, so you leave with it moved forward.
Can I join online?
This course runs in person in central London, because the practice works best in the room.
What time does it run?
Arrive from 9am for a 9.30am start. We finish at 1pm.
Can we run it for our own team?
Yes. We run it as a private session for your team, in your offices or online, shaped around your business.
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Bring it to your team
A session designed around your business and led by practitioners, so your leadership team learns together, gets aligned and leaves with the decisions that move a specific outcome.
Book your place
Choose the course, the date and how you want to join, then tell us who is coming. We confirm your place by email the same working day.
Want it for your whole team? Choose a private session and we will shape it around your business.