The Growth Leader Programme
Six weeks online for leaders who own growth. You leave with the company's growth plan, its story and its go-to-market.
- Format
- Six weeks online
- Price
- £3,000 per person, VAT included
- Team of five
- £12,500, VAT included
- Taught by
- Dan Ilett
Who it is for
Chief executives, founders and commercial, sales and marketing leaders who are accountable for revenue and want one plan the whole leadership team can run.
Format
Six weeks online in a small cohort of senior peers. One live session a week, with work set between sessions on your own business so the plan is built as you go. The price is £3,000 per person, VAT included, or £12,500 for five people from one company.
What each week covers
- Week 1
Where growth will come from
Look hard at your customers, segments and numbers and choose where growth is most likely.
- Week 2
What customers buy
Work out what your best customers pay you for and set the value proposition and pricing around it.
- Week 3
The story
Write the company story your people, customers and investors can tell for you.
- Week 4
Go-to-market
Choose the channels, the sales motion and the partners that will carry the story to market.
- Week 5
Selling at the top
Plan how you win the large deals that move the number, from the first meeting to the signature.
- Week 6
The growth plan
Present your growth plan to the cohort and Dan, and leave with it ready for your board.
What you leave with
- The company's growth plan, with targets and owners
- The story that carries it
- A go-to-market your team can run from Monday
Who teaches it
Founder of The Executive Summary and chair of the City CIO Club. Dan is a journalist who wrote for the Financial Times and others, and a former commercial transformation director at a FTSE technology business. He has media trained chief executives and politicians and works with leadership teams on growth, story and selling at board level.
Dates
The next intake is being scheduled now. Apply and we will confirm the dates with you before you commit.
Questions
Who is it for?
Leaders accountable for revenue: chief executives, founders, chief revenue officers, chief marketing officers and sales directors.
What does it cost?
£3,000 per person, VAT included, or £12,500 for five people from one company.
How much time does it take each week?
One live online session a week plus time between sessions on your own business.
Can our leadership team join together?
Yes. Five people from one company cost £12,500, and joining as a team means the plan is agreed by the people who have to deliver it.
What if we need a decision faster?
The Story Sprint is a single day for one leadership team that ends in a decision on the company story. Book a call and we will help you choose.
Apply for a place
Send a short application. Marvina, who looks after applications, will be in touch to arrange a conversation with Dan.