Your Executive Brand
Six weeks online for leaders who want to be known as the authority in their field, from your niche and signature idea to your book, your platform and your first time on stage.
- Format
- Six weeks online
- Price
- £3,000 per person, VAT included
- Team of five
- £12,500, VAT included
- Taught by
- Dan Ilett
Who it is for
Senior leaders, founders and advisers who want to be known as the authority in their field and are ready to put their thinking into a book, a platform and a stage.
Format
Six weeks online in a small cohort of senior peers. One live session a week, with writing and recording set between sessions so you finish with work in hand. The price is £3,000 per person, VAT included, or £12,500 for five people from one company.
What each week covers
- Week 1
Your niche
Define the field you want to own and the people you want to be known by.
- Week 2
Your signature idea
Find the one idea that is yours and shape it so others can repeat it.
- Week 3
Your book
Outline the book and choose your route to publishing.
- Week 4
Your first chapter
Write the first chapter with feedback from Dan and the cohort.
- Week 5
Your platform
Rebuild your profile, find your voice and set an AI content plan that keeps you visible.
- Week 6
Your stage
Plan your speaking and media, and record your first video.
What you leave with
- A defined niche and a signature idea
- A book outline, a first chapter and a route to publishing
- A profile, a voice and an AI content plan
- A plan for speaking and media, and your first video
Who teaches it
Founder of The Executive Summary and chair of the City CIO Club. Dan is a journalist who wrote for the Financial Times and others, and a former commercial transformation director at a FTSE technology business. He has media trained chief executives and politicians and works with leadership teams on growth, story and selling at board level.
Dates
The next intake is being scheduled now. Apply and we will confirm the dates with you before you commit. Repositioning you stays bookable until its booked dates have run, then it folds into Your Executive Brand.
Questions
Who is it for?
Leaders who want to be known as the authority in their field: chief executives, founders, partners, advisers and senior specialists.
What does it cost?
£3,000 per person, VAT included, or £12,500 for five people from one company.
Do I need a book idea already?
No. The first two weeks find your niche and your signature idea, and the book outline grows from them.
Will I finish the book in six weeks?
You finish with the outline, the first chapter and a route to publishing, which is the hard part. The plan carries you through the rest.
What happened to Repositioning you?
Repositioning you stays bookable until its booked dates have run. After that it folds into Your Executive Brand, which covers the same ground in more depth.
Apply for a place
Send a short application. Marvina, who looks after applications, will be in touch to arrange a conversation with Dan.