Why this course
Build the agents and workflows that run your marketing week, from research to posting, while your team keeps the judgement calls.
Marketing teams spend most of their week on research, drafting, resizing and posting, and agents can now do much of that well. The teams that automate the routine work get their best people back for ideas and judgement, and they ship more without hiring.
A half day, hands on, with no slides. You bring one real piece of your own work and leave with it moved forward.
Sessions run in central London, with small groups of senior people so every question gets answered.
What you will learn
The ground we cover
What to bringA laptop and one live or upcoming campaign to build the workflow around.
- How to map your marketing week and find the jobs to automate
- Which tools practitioners use and how they fit together
- How to build a research to post workflow on a live campaign
- How to keep brand, tone and approvals under control
- How to measure what the automation saves you
Who it is for
Marketing leaders and founders who want their team spending its week on judgement and ideas while agents handle the research, drafting and posting.
- Chief marketing officers and heads of marketing
- Founders running marketing themselves
- Growth leads with a small team and a big plan
How the morning runs
9.30am to 1pm, central London.
- 9.00am
Arrival and coffee
Meet the group and the faculty, and pick the one real piece of work you want to move forward.
- 9.30am
Map your marketing week
We list every recurring marketing job you run and mark which ones an agent can take on safely.
- 10.30am
Build the first automation
You build a working workflow on one real campaign, from research brief to scheduled post.
- 11.45am
Keep the judgement human
We set the review points, the brand rules and the checks that stop an agent going off message.
- 12.40pm
Your plan for Monday
You leave with a one-page plan for what you will do next.
- 1.00pm
Close
Next session Tue 26 Jan 2027
£499 + VAT per person, 9.30am to 1pm, London
What you leave with
- 01A working automation running on one real campaign
- 02A map of which marketing jobs to hand to AI and which to keep
- 03The tools practitioners use day to day and how to set them up
Next session Tue 26 Jan 2027
£499 + VAT per person, 9.30am to 1pm, London
Questions about this course
Who is this for?
Marketing leaders and founders who want their team spending its week on judgement and ideas while agents handle the research, drafting and posting.
Is it hands on?
Yes. You work on a real piece of your own work with faculty beside you, so you leave with it moved forward.
Can I join online?
This course runs in person in central London, because the practice works best in the room.
What time does it run?
Arrive from 9am for a 9.30am start. We finish at 1pm.
Can we run it for our own team?
Yes. We run it as a private session for your team, in your offices or online, shaped around your business.
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Bring it to your team
A session designed around your business and led by practitioners, so your leadership team learns together, gets aligned and leaves with the decisions that move a specific outcome.
Book your place
Choose the course, the date and how you want to join, then tell us who is coming. We confirm your place by email the same working day.
Want it for your whole team? Choose a private session and we will shape it around your business.