Why this course
Get a meeting with a CEO and win the deal once you are in it, taught by people who have sold at board level.
Chief executives see dozens of pitches a month and buy from very few. The sellers who win talk about the executive's numbers and risks from the first minute, and they earn the second meeting before they ask for it.
A half day, hands on, with no slides. You bring one real piece of your own work and leave with it moved forward.
Sessions run in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ, with small groups of senior people so every question gets answered.
What you will learn
The ground we cover
What to bringOne live pitch or opportunity you want to win at board level.
- How chief executives decide who gets their time
- How to open so that you earn a second meeting
- How to rebuild a pitch around the buyer's numbers
- How to handle the hard questions in the room
- How to keep a deal moving after the meeting
Who it is for
Sellers and leaders who need a chief executive's attention and want to keep it once they are in the room.
- Sales directors and account leaders
- Founders selling into large companies
- Consultants and advisers pitching at board level
How the morning runs
Arrive 9am, start 9.30am, finish 1pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ.
- 9.00am
Arrival and coffee
Meet the group and the faculty, and pick the one real piece of work you want to move forward.
- 9.30am
How executives buy
We break down what a chief executive cares about and why most pitches lose them in the first minute.
- 10.30am
Build the pitch around their numbers
You rebuild one live pitch around the outcome your buyer is measured on.
- 11.45am
Practise it live
You pitch to the room and get straight feedback from peers and faculty who have sold at this level.
- 12.40pm
Your plan for Monday
You leave with a one-page plan for what you will do next.
- 1.00pm
Close
Next session Thu 12 Nov 2026
£599 per person including VAT, arrive 9am, start 9.30am, finish 1pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ
What you leave with
- 01An opening that earns a second meeting
- 02A C-suite pitch built around their numbers
- 03Practice with live feedback from peers and faculty
Next session Thu 12 Nov 2026
£599 per person including VAT, arrive 9am, start 9.30am, finish 1pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ
Course tutor
Dan Ilett
Founder, The Executive Summary
Chair of the City CIO Club and former commercial transformation director at a FTSE technology business. Before that he was commercial director at Virgin Money and wrote for the Financial Times and the Daily Telegraph. He has media trained CEOs and politicians.
Questions about this course
Who is this for?
Sellers and leaders who need a chief executive's attention and want to keep it once they are in the room.
Is it hands on?
Yes. You work on a real piece of your own work with faculty beside you, so you leave with it moved forward.
Can I join online?
This course runs in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ, because the practice works best in the room.
What time does it run?
Arrive from 9am for a 9.30am start. We finish at 1pm.
Can we run it for our own team?
Yes. We run it as a private session for your team, in your offices or online, shaped around your business.
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Bring it to your team
A session designed around your business and led by practitioners, so your leadership team learns together, gets aligned and leaves with the decisions that move a specific outcome.
Book your place
Choose the course and the date, then book and pay by card here. We email your confirmation and VAT invoice straight away.
Want it for your whole team? Choose a private session, tell us who is coming and we will shape it around your business.