Why this course
Turn customers into a community that sells for you, and build the brand that holds it together.
Paid reach is getting more expensive and less trusted, while communities keep customers close and bring in new ones by word of mouth. The businesses that own a community own their market, and the brand is what holds that community together.
A half day, hands on, with no slides. You bring one real piece of your own work and leave with it moved forward.
Sessions run in central London, with small groups of senior people so every question gets answered.
What you will learn
The ground we cover
What to bringA clear view of your best customers and what they have in common.
- Why some communities drive revenue and most fade
- How to design membership, events and content for your market
- How to set a rhythm your team can keep up
- How to tell a brand story members repeat
- How to measure whether the community is paying back
Who it is for
Leaders who want customers who talk about them, come back and bring others, and a brand that holds that community together.
- Chief executives and founders of growing firms
- Marketing and brand leaders
- Anyone building an audience around a business
How the morning runs
9.30am to 1pm, central London.
- 9.00am
Arrival and coffee
Meet the group and the faculty, and pick the one real piece of work you want to move forward.
- 9.30am
Why communities sell
We look at the communities that drive real revenue and what they have in common.
- 10.30am
Design your community
You shape the membership, the events and the content rhythm that fits your market.
- 11.45am
The brand that holds it
We draft the story your people and customers can tell about you in their own words.
- 12.40pm
Your plan for Monday
You leave with a one-page plan for what you will do next.
- 1.00pm
Close
Next session Wed 27 Jan 2027
£499 + VAT per person, 9.30am to 1pm, London
What you leave with
- 01A community model fitted to your market
- 02The events and content rhythm that keeps it alive
- 03A brand story your people can tell
Next session Wed 27 Jan 2027
£499 + VAT per person, 9.30am to 1pm, London
Questions about this course
Who is this for?
Leaders who want customers who talk about them, come back and bring others, and a brand that holds that community together.
Is it hands on?
Yes. You work on a real piece of your own work with faculty beside you, so you leave with it moved forward.
Can I join online?
This course runs in person in central London, because the practice works best in the room.
What time does it run?
Arrive from 9am for a 9.30am start. We finish at 1pm.
Can we run it for our own team?
Yes. We run it as a private session for your team, in your offices or online, shaped around your business.
You may also like
More from Growth.
26 JanAutomating your marketing
Build the agents and workflows that run your marketing week, from research to posting, while your team keeps the judgement calls.
Next dates26 Jan
£499 + VAT
12 NovRuns every month
Selling to the C-suite
Get a meeting with a CEO and win the deal once you are in it, taught by people who have sold at board level.
Next dates12 Nov 15 Dec 14 Jan
£499 + VAT
11 FebSales with AI
Use AI to research accounts, prepare calls and follow up faster, so your team spends more of its week selling.
Next dates11 Feb
£499 + VAT
Bring it to your team
A session designed around your business and led by practitioners, so your leadership team learns together, gets aligned and leaves with the decisions that move a specific outcome.
Book your place
Choose the course, the date and how you want to join, then tell us who is coming. We confirm your place by email the same working day.
Want it for your whole team? Choose a private session and we will shape it around your business.