Why this course
Find the position your market will pay for, and the story that gets you there, when AI has made every offer sound alike.
AI has made it easy for every competitor to sound the same, so the businesses that win are the ones with a clear position their market will pay for. Repositioning is the fastest way to raise prices and win better customers without changing the product.
A half day, hands on, with no slides. You bring one real piece of your own work and leave with it moved forward.
Sessions run in central London, with small groups of senior people so every question gets answered.
What you will learn
The ground we cover
What to bringYour current website, pitch deck or proposal and a view of your three main competitors.
- How to find out what your best customers really pay you for
- How to map your competitors and spot the open position
- How to write a positioning statement that holds up
- How to turn it into a story your sales team can tell
- How to test it before you change the website
Who it is for
Leaders who sense their offer now sounds like everyone else's and want a position their market will pay more for.
- Chief executives and managing directors
- Commercial and marketing leaders
- Owners preparing a business for growth or sale
How the morning runs
9.30am to 1pm, central London.
- 9.00am
Arrival and coffee
Meet the group and the faculty, and pick the one real piece of work you want to move forward.
- 9.30am
What customers really buy
We work out what your best customers pay you for, which is often different from what you sell.
- 10.30am
Find the open position
You test your position against your competitors and find the space nobody owns.
- 11.45am
Write the story
You leave with a positioning statement and the story your sales team can tell tomorrow.
- 12.40pm
Your plan for Monday
You leave with a one-page plan for what you will do next.
- 1.00pm
Close
Next session Wed 24 Feb 2027
£499 + VAT per person, 9.30am to 1pm, London
What you leave with
- 01A clear view of what customers buy and why
- 02A positioning statement tested against your competitors
- 03The story your sales team can tell tomorrow
Next session Wed 24 Feb 2027
£499 + VAT per person, 9.30am to 1pm, London
Questions about this course
Who is this for?
Leaders who sense their offer now sounds like everyone else's and want a position their market will pay more for.
Is it hands on?
Yes. You work on a real piece of your own work with faculty beside you, so you leave with it moved forward.
Can I join online?
This course runs in person in central London, because the practice works best in the room.
What time does it run?
Arrive from 9am for a 9.30am start. We finish at 1pm.
Can we run it for our own team?
Yes. We run it as a private session for your team, in your offices or online, shaped around your business.
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Bring it to your team
A session designed around your business and led by practitioners, so your leadership team learns together, gets aligned and leaves with the decisions that move a specific outcome.
Book your place
Choose the course, the date and how you want to join, then tell us who is coming. We confirm your place by email the same working day.
Want it for your whole team? Choose a private session and we will shape it around your business.