Why this course
Own your niche, find the signature idea people will repeat for you and plan the book that proves it.
Senior careers and companies move on reputation. The leaders people remember own one niche and one idea, and they prove it in public, in writing and on stage. A book is the strongest proof, and planning it well is where most of the work sits.
A full day, hands on, with lunch included. You bring real work from your own job and leave with it running.
Sessions run in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video, with small groups of senior people so every question gets answered.
What you will learn
The ground we cover
What to bringA view of the field you want to be known in and any writing, talks or posts you are proud of.
- How to choose the niche you want to own
- How to find and shape your signature idea
- How to turn the idea into a book outline
- How to choose a route to publishing
- How to plan the content that builds your status before the book lands
Who it is for
Leaders who want to be known as the authority in their field and are ready to put their thinking into a book and a public voice.
- Chief executives, founders and partners
- Senior specialists and advisers
- Leaders building a portfolio or board career
How the day runs
Arrive 9am, start 9.30am, finish 4.30pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video.
- 9.00am
Arrival and coffee
Meet the group and the faculty, and agree what each person needs from the day.
- 9.30am
Your niche
We define the field you want to own and the people you want to be known by.
- 10.45am
Your signature idea
You find the one idea that is yours and shape it so others can repeat it.
- 12.30pm
Lunch
Lunch with the group and faculty.
- 1.15pm
Your book
You outline the book and choose a route to publishing.
- 2.45pm
Your voice in public
You plan the content, talks and media that build your status before the book lands.
- 4.00pm
Your plan from here
You leave with a written plan for what you will hand over next and how you will check it.
- 4.30pm
Close
Next session dates to be confirmed
£1,200 per person including VAT, arrive 9am, start 9.30am, finish 4.30pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video
What you leave with
- 01The niche you want to own, written down
- 02Your signature idea, shaped so others can repeat it
- 03A plan for your book and the content that leads to it
Next session dates to be confirmed
£1,200 per person including VAT, arrive 9am, start 9.30am, finish 4.30pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video
Course tutor
Dan Ilett
Founder, The Executive Summary
Chair of the City CIO Club and former commercial transformation director at a FTSE technology business. Before that he was commercial director at Virgin Money and wrote for the Financial Times and others. He has media trained CEOs and politicians.
Questions about this course
Who is this for?
Leaders who want to be known as the authority in their field and are ready to put their thinking into a book and a public voice.
Is it hands on?
Yes. You work on a real piece of your own work with faculty beside you, so you leave with it moved forward.
Can I join online?
Yes, on the dates marked Online. Every session is either in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video, never both on the same day, and online places cost less.
What time does it run?
Arrive from 9am for a 9.30am start. Full days finish at 4.30pm, with lunch included.
What does it cost?
£1,200 in person, £995 online, VAT included, for one full day.
Can we run it for our own team?
Yes. We run it as a private session for your team, in your offices or online, shaped around your business.
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Bring it to your team
A session designed around your business and led by practitioners, so your leadership team learns together, gets aligned and leaves with the decisions that move a specific outcome.
Book your place
Choose the course and the date, then book and pay by card here. We email your confirmation and VAT invoice straight away.
Want it for your whole team? Choose a private session, tell us who is coming and we will shape it around your business.