How do executives write a business book?
Executives write a business book by fixing their niche and signature idea first, then building a chapter outline, writing the first chapter with feedback and choosing a route to publishing before they write the rest. Your Executive Brand is a six-week online cohort with Dan Ilett that...
Executives write a business book by fixing their niche and signature idea first, then building a chapter outline, writing the first chapter with feedback and choosing a route to publishing before they write the rest. Your Executive Brand is a six-week online cohort with Dan Ilett that takes you to a finished outline, a first chapter and a route to publishing.
The idea comes first because it decides who the book is for and what goes in. A book written without one tends to wander.
The route to publishing shapes the work, so choose it early.