How do you sell to a CEO?
You sell to a chief executive by talking about their numbers and their risks from the first minute, earning the second meeting before you ask for it and keeping the deal moving between meetings. Selling to the C-suite: Listen. Create. Engage. is a one-day course that rebuilds one of your...
You sell to a chief executive by talking about their numbers and their risks from the first minute, earning the second meeting before you ask for it and keeping the deal moving between meetings. Selling to the C-suite: Listen. Create. Engage. is a one-day course that rebuilds one of your live pitches around that approach, taught by people who have sold at board level.
Chief executives see many pitches and buy from very few. The sellers who win listen first, build the case around the outcome the executive is measured on and engage the rest of the buying group early.
Our guide to selling to the C-suite covers the method in more depth.