Story Sprint
One day for your leadership team that ends in a decision on the company story: what you sell, who it is for and why customers should choose you.
- Format
- One day for one leadership team
- Ends in
- A decision with owners
- Taught by
- Dan Ilett
- Price
- Book a call
Who it is for
Leadership teams whose people tell the company story in different ways, or whose offer now sounds like everyone else's. It suits a new strategy, a launch, a raise or a sale.
Format
One day for one company's leadership team, in your offices or ours in the City of London, led by Dan Ilett. The day ends in a decision on the story, written down.
How the day runs
- Part 1
What customers buy
Work out what your best customers pay you for and the words they use for it.
- Part 2
The ground nobody owns
Test your position against your competitors and find the space that is yours.
- Part 3
Write the story
Draft the core message and the story that carries it, then test it on each other.
- Part 4
The decision
Agree the story, who tells it and the first place it goes.
What you leave with
- One agreed company story
- A core message tested against your competitors
- A plan for the first place the story goes and who owns it
Who teaches it
Founder of The Executive Summary and chair of the City CIO Club. Dan is a journalist who wrote for the Financial Times and others, and a former commercial transformation director at a FTSE technology business. He has media trained chief executives and politicians and works with leadership teams on growth, story and selling at board level.
Questions
Who should attend?
The leadership team, including the people who sell and market the business.
What does it cost?
The sprint is priced with you once we know the team and the outcome you need. Book a call and we will talk it through.
How is it different from Narrative for Leaders?
Narrative for Leaders is a course for individuals. The Story Sprint is a private day for one leadership team and ends in an agreed story.
What comes after the sprint?
You can follow it with the Growth Diagnostic or The Growth Leader Programme.
Book a call
Tell us who you need to develop and what has to change, and we will shape the programme around it.