Why this course
Choose where your next growth will come from and turn it into a plan your leadership team can run, with targets and owners.
Growth stalls when a leadership team pulls in several directions at once. The teams that grow choose where growth will come from, say it in one page and give every part of the plan an owner. AI has made markets move faster, so the choice needs making more often.
A full day, hands on, with lunch included. You bring real work from your own job and leave with it running.
Sessions run in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video, with small groups of senior people so every question gets answered.
What you will learn
The ground we cover
What to bringYour latest numbers by customer or segment and a view of your main competitors.
- How to read your customers, segments and numbers to find where growth will come from
- How to choose between new customers, new products and new markets
- How to test a strategy against your competitors
- How to write a one-page growth strategy
- How to set targets, owners and the first moves
Who it is for
Leaders who own growth and want one clear strategy their team can repeat and run.
- Chief executives and founders
- Commercial, sales and marketing leaders
- Leaders preparing a business plan, a raise or a sale
How the day runs
Arrive 9am, start 9.30am, finish 4.30pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video.
- 9.00am
Arrival and coffee
Meet the group and the faculty, and agree what each person needs from the day.
- 9.30am
Where growth will come from
We read your customers, segments and numbers and find the growth that is most likely.
- 10.45am
The choice
You choose between new customers, new products and new markets, and test the choice against your competitors.
- 12.30pm
Lunch
Lunch with the group and faculty.
- 1.15pm
The one-page strategy
You write the strategy on one page so your team can repeat it.
- 2.45pm
Targets and owners
You set the targets, the owners and the first moves for the next quarter.
- 4.00pm
Your plan from here
You leave with a written plan for what you will hand over next and how you will check it.
- 4.30pm
Close
Next session dates to be confirmed
£1,200 per person including VAT, arrive 9am, start 9.30am, finish 4.30pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video
What you leave with
- 01A clear choice of where growth will come from
- 02A one-page growth strategy your team can repeat
- 03Targets, owners and the first moves for the next quarter
Next session dates to be confirmed
£1,200 per person including VAT, arrive 9am, start 9.30am, finish 4.30pm, in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video
Course tutor
Dan Ilett
Founder, The Executive Summary
Chair of the City CIO Club and former commercial transformation director at a FTSE technology business. Before that he was commercial director at Virgin Money and wrote for the Financial Times and others. He has media trained CEOs and politicians.
Questions about this course
Who is this for?
Leaders who own growth and want one clear strategy their team can repeat and run.
Is it hands on?
Yes. You work on a real piece of your own work with faculty beside you, so you leave with it moved forward.
Can I join online?
Yes, on the dates marked Online. Every session is either in person at Salisbury House, 29 Finsbury Circus, London EC2M 7AQ or live on video, never both on the same day, and online places cost less.
What time does it run?
Arrive from 9am for a 9.30am start. Full days finish at 4.30pm, with lunch included.
What does it cost?
£1,200 in person, £995 online, VAT included, for one full day.
Can we run it for our own team?
Yes. We run it as a private session for your team, in your offices or online, shaped around your business.
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Bring it to your team
A session designed around your business and led by practitioners, so your leadership team learns together, gets aligned and leaves with the decisions that move a specific outcome.
Book your place
Choose the course and the date, then book and pay by card here. We email your confirmation and VAT invoice straight away.
Want it for your whole team? Choose a private session, tell us who is coming and we will shape it around your business.