Briefings on growth, sales, messaging and go-to-market for the people who run companies.
Growth
If you want a masterclass in the power of narrative, look to India. The country's rebrand of 'outsourcing' to 'capability centres' is winning jobs and business at an astounding rate. Multinationals like IBM, UBS, Lloyds Banking Group and Cargill are shifting thousands of roles to Global
Growth
Entrepreneurs and CEOs are wincing at the critical hacks the bludgeoner budget slasher took to the economy yesterday. Rather than show any adherence to a growth narrative on establishing trade and bolstering inward investment , Rachel Reeves kicked the can down the road and instead took
Growth
Asset managers aren’t just being out-innovated, they’re being out-narrated. You only have to look at the volume of news stories on alternatives vs traditionals to see this is a media war as much as a product-performance one. Some 42 percent of Gen Z investors in the US hold crypto, which
Growth
The UK's economic narrative is being written in real time, but no one seems to agree on the plot. In a must-listen episode of The Diary of a CEO, host Steven Bartlett sits down with two men who represent opposing ends of Britain’s economic argument. On one side, Daniel Priestley, the
Growth
Superfans spend 80% more than the average customer and Goldman Sachs values their market at $4.5 billion. They don’t just buy - they pay for access, connection and status. Take Aliens Expanded, a 5-hour documentary including interviews with James Cameron, Sigourney Weaver and the cast of
Growth
Good Friday to you all This week, I've been helping my clients with sales. I have doubted the notion that storytelling is useful to companies, but it seems to be back in full fashion for 2025. Perhaps reality is biting in that while people buy from people, those people had better be smart,
Growth
Marketing gets harder every year. More noise. Fewer eyeballs. Here are my thoughts on how you stay relevant, stand out and get ahead. Breakdown StrategyWhy It MattersWhat to DoAI-Powered PersonalizationPersonalization isn’t a luxury—it’s the standard. Without it, you’re invisible.Invest in
Growth
Crypto’s Wild West... If the crypto world were a western, we’d be watching a country of outlaws with no sheriff in sight. Sure, people are finding gold, but keeping hold of it is another thing. I heard a horrifying story about a professional crypto trader who got chased from country to
Growth
If you go to an Indian restaurant, you shouldn't expect fish and chips. Equally, if you order a Labour government, entrepreneurs can't expect support. The problem is - the Conservatives showed no love to them either. The UK needs investment and with such a huge Labour majority, it was
Growth
Hello working and non-working people How are you experiencing your new social British category? Let me tell you about a tech company you've probably never heard of that's worth more than Nike. ServiceNow is sitting at a casual $125 billion market cap, yet most people outside of tech have
Growth
By Nick Parminter, Chief Exec of Class 35 Rachel Reeves considers raising Capital Gains to 39% as well as scrapping or at least heavily reducing entrepreneurs relief. At the same time employment reforms will make it harder for businesses to alter headcount under the two years protected
Growth
Why DeFi? The Opportunities of Decentralised Finance on the Buy SideJoin us at The Club House, where business leaders from finance, DeFI and real-world asset sectors discuss disruption in the buy-side…Eventbrite Date and time Wed, 6 Nov 2024 17:00 - 19:00 GMT Location W1B 2AF5 Swallow
