Growth

Thank you. Growth

Thank you.

Hi guys, I just want to take a moment to say a massive thank you for reading The Executive Summary. Whether you’ve been here since the start or joined us recently, your support means the world to me. This platform exists because of you—your curiosity, your engagement and your willingness

Dan Ilett · 2 min read min read
8 Marketing Changes You Need to Master Growth

8 Marketing Changes You Need to Master

Marketing gets harder every year. More noise. Fewer eyeballs. Here are my thoughts on how you stay relevant, stand out and get ahead. Breakdown StrategyWhy It MattersWhat to DoAI-Powered PersonalizationPersonalization isn’t a luxury—it’s the standard. Without it, you’re invisible.Invest in

Dan Ilett · 3 min read min read
Crypto's marketing sucks... Growth

Crypto's marketing sucks...

Crypto’s Wild West... If the crypto world were a western, we’d be watching a country of outlaws with no sheriff in sight. Sure, people are finding gold, but keeping hold of it is another thing. I heard a horrifying story about a professional crypto trader who got chased from country to

Dan Ilett · 2 min read min read
Fortune favours the bold Growth

Fortune favours the bold

There is one outstanding reason Trump beat traditional politicians again - and the opposition has still not learned its lesson. It's the same reason the Brexit vote won. He is bold. He uses common nouns and simple verbs rather than abstract nouns and complex concepts. Children can

Dan Ilett · 4 min read min read
The $125Bn Company You've Never Heard Of Growth

The $125Bn Company You've Never Heard Of

Hello working and non-working people How are you experiencing your new social British category? Let me tell you about a tech company you've probably never heard of that's worth more than Nike. ServiceNow is sitting at a casual $125 billion market cap, yet most people outside of tech have

Dan Ilett · 2 min read min read
3 events for your diary... Growth

3 events for your diary...

For keen-eyed readers, you'll have noticed some changes in our events and dates etc. That's because we realised we need to buy you a drink and ask you what's valuable to you before we go big on events. So we’d like to invite you to the Big Intro of The Executive Summary’s event series at a

Dan Ilett · 2 min read min read
There’s no time to waste Growth

There’s no time to waste

Will it be calmer under Starmer? “There’s no time to waste.” Several members of the Cabinet have used this phrase since Friday including the PM himself… It’s a simple, subtle message you may have missed, but the fact it’s been repeated so many times means it’s been planned by some smart

Dan Ilett · 4 min read min read
Downturn in VCs, Upturn in M&A Growth

Downturn in VCs, Upturn in M&A

While stagnant VCs have been stalled on investments for the last 18 months, M&A conversations have been ramping up. Small to medium-sized US tech companies are shopping for bargains in Europe. There’s some great IP and without funding, founders are more likely to move straight to exit. A

Dan Ilett · 1 min read min read
Growth Blockers Q2 Growth

Growth Blockers Q2

We decided to hold off on launching the Growth Blockers Survey until after the election this week. A lot of business decisions have been delayed until after the election, so we would like to get a sense of what’s next after this. It’s not too late to add your questions or ideas to the

Dan Ilett · 1 min read min read
Growth strategy: the UK needs one. Growth

Growth strategy: the UK needs one.

A report from the London School of Economics’ Centre for Economic Performance highlights one of the biggest macroeconomic issues few are talking about in the run up to the election – productivity. The report says: * GDP per capita has experienced weak growth over the past 14 years. Its

Dan Ilett · 2 min read min read
Growth Blockers Q2 Growth

Growth Blockers Q2

Morning everyone I hope you had a great Father’s Day. I’ll tell you about mine in another post… This week, we’re building the Growth Blockers survey for Q2. The feedback on our Q1 Growth Blockers report was great. One fintech CXO even said: “I read your report and it was exactly what is

Dan Ilett · 1 min read min read