Growth
The most common question I get asked...
And it's not an insult...
Growth
Briefings on growth, sales, messaging and go-to-market for the people who run companies.
Growth
Growth
Hustle hard and the results will come
How the young can teach the old a lesson or two about marketing
Growth
Would you leave £10m on the table?
Blaming AI and weak government is so yesterday
Growth
Partner with the Executive Summary
Connect with your audience
Growth
What's shifted in marketing?
A nice little snapshot to help your thinking (and put your budget in the right places...)
Growth
Six AI sales challenges you should be aware of
From your roving reporter and AI gossip queen, Dan Ilett
Growth
Outcome economics: the future of consulting
How consultancies will begin to change and what to do about it
Growth
The cost of a mile
Hedging your overhead certainty according to oil price
Growth
How to Write an Executive Summary for a Business Plan (With Examples)
The seven things every business plan executive summary needs, with worked examples. Plus length, structure and the mistakes investors see again and again.
Growth
Selling to the C-suite: the 4 things you need to get right
I surveyed our 66 webinar delegates on how to sell to the C-suite and asked them: What is the single biggest challenge you face when selling to the C-suite? The number one challenge, cited by 35% of respondents, was access and attention. There are good reasons for this. Channels
Growth
How Long Should an Executive Summary Be? (250 to 500 Words, and Why)
The right length for an executive summary is 250 to 500 words. Here's why, with specific guidance for business plans, board papers, proposals and pitch decks.
Growth
Selling to the C-Suite: Listen. Create. Engage.
Good morning On Thursday 26th February at 10am, I'm running a free webinar on selling to the C-suite. It's the course I have given to a number of Fortune tech companies to help them shift the narrative to get better engagement. Believe it or not, these companies face the same challenges as
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