sales
Would you leave £10m on the table?
Blaming AI and weak government is so yesterday
Growth
sales
Executive Summary
Partner with the Executive Summary
Connect with your audience
Growth
What's shifted in marketing?
A nice little snapshot to help your thinking (and put your budget in the right places...)
keir starmer
You do you
A lesson from Keir Starmer's latest failcake of a speech
cinema
Go and see Project Hail Mary
Spoilers....A film about collaboration, hope and finding a way
Growth
How to Write an Executive Summary for a Business Plan (With Examples)
The seven things every business plan executive summary needs, with worked examples. Plus length, structure and the mistakes investors see again and again.
Growth
The 8 skills to nuke your competitors
A couple of weeks ago, I wrote a piece called "How many people can I fire?". For some reason, it upset a number of folks who don't agree there will be job cuts and massive shifts from AI. I had quite a few emails - and believe it or not, I really like it when people write in with what they
Growth
The 4 Things You Need to Get Right When Selling to the C-Suite
I surveyed our 66 webinar delegates on how to sell to the C-suite and asked them: What is the single biggest challenge you face when selling to the C-suite? The number one challenge, cited by 35% of respondents, was access and attention. There are good reasons for this. Channels
Growth
How Long Should an Executive Summary Be? (250 to 500 Words, and Why)
The right length for an executive summary is 250 to 500 words. Here's why, with specific guidance for business plans, board papers, proposals and pitch decks.
Growth
Selling to the C-Suite: Listen. Create. Engage.
Good morning On Thursday 26th February at 10am, I'm running a free webinar on selling to the C-suite. It's the course I have given to a number of Fortune tech companies to help them shift the narrative to get better engagement. Believe it or not, these companies face the same challenges as
Leadership
How to Fire Someone
Over Christmas, I read The Hard Thing About Hard Things by Ben Horowitz. My friend Todd Wade, an excellent Chief Information Security Officer, gave it to me for my birthday. It's a warts-and-all account of how hard it is to be a CEO and the junk you have to deal with as part of the job.
Growth
The Work Myth: The 127 Days to Make Sales Happen
In the UK, things are winding down for Christmas. If you're in retail or hospitality, t'is the season to be jolly. But for business owners in other sectors, it can be extremely stressful. How many times in November did you hear: "Let's do it in the New Year." The impact of Christmas being
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