Briefings on growth, sales, messaging and go-to-market for the people who run companies.
Growth
In the UK, things are winding down for Christmas. If you're in retail or hospitality, t'is the season to be jolly. But for business owners in other sectors, it can be extremely stressful. How many times in November did you hear: "Let's do it in the New Year." The impact of Christmas being
Growth
The Problem The buyer has begged you to send your proposal to them as fast as possible, hinting they can make the decision and walk you through all the sales hurdles in their company. They've got the power, they say. They're desperate, they say. This is a strategic priority, they add. You
Growth
After all the rumours and leaks, the business community listened with its head in hands yesterday braced for what was due to be another pickaxe to its aspiration. The expectation was that Rachel Reeve’s budget would tax air, breathing, hands, moving and looking at things. Dogs and cats
Growth
My Executive Summary for this week: stop relying on someone else's platform, someone else's recruiters or someone else's sales process. Build what you own - the audience, the expertise and the narrative. The builders today are the ones who control their own distribution. Use social media
Growth
Facebook company pages now reach just 1.37% of their followers organically. That is not a typo. It is however - awful. That means if you build a page of 10,000 followers and only 137 people see each post you publish. Instagram is barely better at 7.6% and LinkedIn company pages make up
Growth
Prices are rising on macro shock, but the real shift is structural. Stablecoins, token rails and regulatory frameworks are all hardening. The firms building inside that window now will run the next market. Everyone else will play catch-up. You should care because crypto is becoming the
Growth
The number of crypto millionaires has jumped by around 40% year‑on‑year, reaching 241,700 globally. Nine major European banks - including ING and UniCredit - announced a joint venture to launch a euro‑denominated stablecoin, planning a 2026 rollout. The move signals Europe’s desire to keep
Growth
With two weeks to go until Labour’s annual conference, the fiscal cracks on show are looking more like subsidence. The party wants to talk growth: private investment, green jobs and productivity, but is doing so with a chancellor, Rachel Reeves, who is stiffly defined by fiscal caution,
Growth
I am a framework nerd. This week, I'm sharing one of mine - The Trust Model. This little beauty has helped some of the Fortune tech world to change the way they speak and sell to their clients. It's very simple. Let me explain. This is the Trust Model. You have two axis: the horizontal
Growth
Europe is falling behind. The US thrives on bold ambition. China scales with relentless momentum. But Europe's many committees and caution culture sap its capacity to adapt, innovate and lead. Without reframing its mindset to one that embraces experimentation, rapid learning and unified
Growth
In the FT today, Charlie Nunn, CEO of Lloyds Banking Group, argues that despite recent UK GDP contractions and warnings from the OBR about diminished economic resilience, the country is poised for growth if can avoid a decade of drift. He highlights rising business confidence, backed by
Growth
I have a colossal writing challenge in front of me like none I have seen. (Welcome back to the summer semester.) In 2014, I asked myself the question: "What's the most commercially valuable piece of writing you could put on one sheet of paper?" My answer was the executive summary for the
