Frameworks for CEOs and senior executives

A framework is a repeatable way of thinking about a commercial problem, and the ones collected here are the models The Executive Summary uses with chief executives and their teams to work out why a business is not growing as fast as the market around it. Each page defines the framework in plain language, shows how it works in practice and points back at the article it came from, so you can read the thinking behind it before you put it in front of a board. Between them they cover how a company sees itself against how its buyers see it, how a sales conversation should be built so the customer does the discovering, why safety and trust decide enterprise deals more often than features do and how a leadership team gets ready for scrutiny from investors, regulators and acquirers. Treat them as working tools rather than as theory.