Growth
A couple of weeks ago, I wrote a piece called "How many people can I fire?". For some reason, it upset a number of folks who don't agree there will be job cuts and massive shifts from AI. I had quite a few emails - and believe it or not, I really like it when people write in with what they
Growth
I surveyed our 66 webinar delegates on how to sell to the C-suite and asked them: What is the single biggest challenge you face when selling to the C-suite? The number one challenge, cited by 35% of respondents, was access and attention. There are good reasons for this. Channels
Growth
The Problem The buyer has begged you to send your proposal to them as fast as possible, hinting they can make the decision and walk you through all the sales hurdles in their company. They've got the power, they say. They're desperate, they say. This is a strategic priority, they add. You
AI
The executive summary is the most important and valuable paragraph or one-pager you'll ever write in business. It's also the one most people catastrophically mess up. I've reviewed and written hundreds of executive summaries as a journalist and CEO advisor from and with the largest
