How companies explain what they do so buyers understand it and buy it.
Growth
And other major consultancies… Hi guys, Taking out the incumbent can seem overwhelming, but if you don’t try, you’ll never know. I’ve led a number of projects either in brand comms or bid sales – to replace the existing supplier to a customer. Often big, hefty organisations that look
Growth
Paws for Thought: Insights on Pet Care Pricing A month ago, I had to take my dog to the vet. She had an infection of the womb called Pyometra. The vet looked at me and said: “This is very serious. We need to operate on your dog now to remove her womb or she could die. Pyometra kills a lot
Leadership
Be Direct How many times have you heard: “Oh, I love this. We’ll do something.” Too many. Then you spend the next few weeks chasing for the next meeting. And nothing. There is something about people pleasers that prevents them from telling the truth. They could just say: “I like it, but
