Growth
The most common question I get asked...
And it's not an insult...
Marketing
Growth
Growth
Hustle hard and the results will come
How the young can teach the old a lesson or two about marketing
Growth
Would you leave £10m on the table?
Blaming AI and weak government is so yesterday
Growth
Partner with the Executive Summary
Connect with your audience
Growth
What's shifted in marketing?
A nice little snapshot to help your thinking (and put your budget in the right places...)
Downtime
Ramses II: Master of the personal brand
Pictured: One of the earliest press releases
AI
Google changes front door of the interweb
Bye bye, searchy, searchy
Growth
School Fees, Flatlining and Farcical PR Events
My Executive Summary for this week: stop relying on someone else's platform, someone else's recruiters or someone else's sales process. Build what you own - the audience, the expertise and the narrative. The builders today are the ones who control their own distribution. Use social media
Growth
What You're Missing: Attention Flywheels & Trust Engines
Facebook company pages now reach just 1.37% of their followers organically. That is not a typo. It is however - awful. That means if you build a page of 10,000 followers and only 137 people see each post you publish. Instagram is barely better at 7.6% and LinkedIn company pages make up
Downtime
Recommend a Friend
Morning Folks, I hope you're in a good place this morning. I have a favour to ask. Two in fact - so I won't beat about the bush. Firstly, I'm growing the newsletter readership and I need your help. Would you mind recommending the Executive Summary to a few people? Two minutes. I'd really
Growth
India's genius narrative flip
If you want a masterclass in the power of narrative, look to India. The country's rebrand of 'outsourcing' to 'capability centres' is winning jobs and business at an astounding rate. Multinationals like IBM, UBS, Lloyds Banking Group and Cargill are shifting thousands of roles to Global
Growth
Did Asset Management Die? Why Gen Z Has Disconnected
Asset managers aren’t just being out-innovated, they’re being out-narrated. You only have to look at the volume of news stories on alternatives vs traditionals to see this is a media war as much as a product-performance one. Some 42 percent of Gen Z investors in the US hold crypto, which
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