Growth
Superfans spend 80% more than the average customer and Goldman Sachs values their market at $4.5 billion. They don’t just buy - they pay for access, connection and status. Take Aliens Expanded, a 5-hour documentary including interviews with James Cameron, Sigourney Weaver and the cast of
Growth
Marketing gets harder every year. More noise. Fewer eyeballs. Here are my thoughts on how you stay relevant, stand out and get ahead. Breakdown StrategyWhy It MattersWhat to DoAI-Powered PersonalizationPersonalization isn’t a luxury—it’s the standard. Without it, you’re invisible.Invest in
Growth
Crypto’s Wild West... If the crypto world were a western, we’d be watching a country of outlaws with no sheriff in sight. Sure, people are finding gold, but keeping hold of it is another thing. I heard a horrifying story about a professional crypto trader who got chased from country to
Leadership
Last Friday evening at 10pm, I was invited to join a TikTok live. My Susan Boyle moment had finally arrived. No, it was not the tortilla challenge. It was a session with hundreds of graduates and students who wanted careers advice. Engagement was off the charts. 10pm. Friday. I am new to
AI
Wednesday, 23 October Join us at AI Frontiers: Transforming Media & Entertainment to explore how artificial intelligence is reshaping the way we consume and create media Date and time Wed, 23 Oct 2024 17:00 - 19:00 BST Location The Club House, 6th floor, 5 Swallow Pl 5 Swallow Place,
Growth
Why has sales performance dropped and what to do about it...
Growth
The H1 Growth Blockers report launches next week - and yes, it's tough out there. But some companies are adapting better than others. After surveying 107 executives from Fortune and FTSE to early stage firms in B2B, leaders are feeling the impact of the white-collar recession. Few are
Growth
This week’s weak political leadership debates have dominated headlines with party messaging that is so bad, it makes business advertising look good. Almost. This week’s corporate ad gems were found in the FT this morning. 1. SEB First up, it’s Swedish bank, SEB. Where this one is going, I
AI
The holes in AI messaging Hi guys Sorry it’s late this week. Half term and kids running around. (Quite nice really, but they’ve been banned from their computers today for being naughty.) Now with all the noise about AI, this week I have a test for you. I’m not seeing a credible benchmark,
