Leadership
Andy Burnham's biggest problem: sales
Can the marketing CEO build and deliver a sales plan?
Messaging
How companies explain what they do so buyers understand it and buy it.
Leadership
Growth
The most common question I get asked...
And it's not an insult...
Growth
Hustle hard and the results will come
How the young can teach the old a lesson or two about marketing
Growth
Would you leave £10m on the table?
Blaming AI and weak government is so yesterday
Growth
Partner with the Executive Summary
Connect with your audience
AI
What is our AI proposition?
The only question in the City today
Downtime
Ramses II: Master of the personal brand
Pictured: One of the earliest press releases
Leadership
You do you
A lesson from Keir Starmer's latest failcake of a speech
Leadership
Whodunnit?
A masterclass in English language and defensive communication
Growth
How to Write an Executive Summary for a Business Plan (With Examples)
The seven things every business plan executive summary needs, with worked examples. Plus length, structure and the mistakes investors see again and again.
Growth
Selling to the C-suite: the 4 things you need to get right
I surveyed our 66 webinar delegates on how to sell to the C-suite and asked them: What is the single biggest challenge you face when selling to the C-suite? The number one challenge, cited by 35% of respondents, was access and attention. There are good reasons for this. Channels
AI
Apocalypse Selling: Is it Irresponsible to Fearmonger?
Microsoft’s AI chief Mustafa Suleyman recently told the Financial Times that artificial intelligence will automate most white-collar work within 12 to 18 months. “I think we’re going to have a human-level performance on most, if not all, professional tasks. So, white-collar work, where
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