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Selling to the C-suite: the 4 things you need to get right Growth

Selling to the C-suite: the 4 things you need to get right

I surveyed our 66 webinar delegates on how to sell to the C-suite and asked them: What is the single biggest challenge you face when selling to the C-suite? The number one challenge, cited by 35% of respondents, was access and attention. There are good reasons for this. Channels

Dan Ilett · 7 min read min read
Apocalypse Selling: Is it Irresponsible to Fearmonger? AI

Apocalypse Selling: Is it Irresponsible to Fearmonger?

Microsoft’s AI chief Mustafa Suleyman recently told the Financial Times that artificial intelligence will automate most white-collar work within 12 to 18 months. “I think we’re going to have a human-level performance on most, if not all, professional tasks. So, white-collar work, where

Dan Ilett · 5 min read min read
Selling to the C-Suite: Listen. Create. Engage. Growth

Selling to the C-Suite: Listen. Create. Engage.

Good morning On Thursday 26th February at 10am, I'm running a free webinar on selling to the C-suite. It's the course I have given to a number of Fortune tech companies to help them shift the narrative to get better engagement. Believe it or not, these companies face the same challenges as

Dan Ilett · 2 min read min read
The Work Myth: The 127 Days to Make Sales Happen Growth

The Work Myth: The 127 Days to Make Sales Happen

In the UK, things are winding down for Christmas. If you're in retail or hospitality, t'is the season to be jolly. But for business owners in other sectors, it can be extremely stressful. How many times in November did you hear: "Let's do it in the New Year." The impact of Christmas being

Dan Ilett · 4 min read min read