How companies explain what they do so buyers understand it and buy it.
Growth
Crypto’s Wild West... If the crypto world were a western, we’d be watching a country of outlaws with no sheriff in sight. Sure, people are finding gold, but keeping hold of it is another thing. I heard a horrifying story about a professional crypto trader who got chased from country to
Leadership
There is one outstanding reason Trump beat traditional politicians again - and the opposition has still not learned its lesson. It's the same reason the Brexit vote won. He is bold. He uses common nouns and simple verbs rather than abstract nouns and complex concepts. Children can
AI
Welcome to the end of the week. At last... Here's why tech is great. 💡I really want you to look at our AI Frontiers events at the bottom of this email. The first is on AI disruption in media, entertainment and games later this month. The second is on DeFi (decentralised finance) 5 reasons
Leadership
Will it be calmer under Starmer? “There’s no time to waste.” Several members of the Cabinet have used this phrase since Friday including the PM himself… It’s a simple, subtle message you may have missed, but the fact it’s been repeated so many times means it’s been planned by some smart
Growth
We decided to hold off on launching the Growth Blockers Survey until after the election this week. A lot of business decisions have been delayed until after the election, so we would like to get a sense of what’s next after this. It’s not too late to add your questions or ideas to the
Growth
This week’s weak political leadership debates have dominated headlines with party messaging that is so bad, it makes business advertising look good. Almost. This week’s corporate ad gems were found in the FT this morning. 1. SEB First up, it’s Swedish bank, SEB. Where this one is going, I
Leadership
Vision, Mission & Purpose are Outdated How do you drive internal engagement? Ernest Hemingway said: “When people talk listen completely. Don’t be thinking what you’re going to say. Most people never listen. Nor do they observe.” It’s often the case companies don’t listen to themselves.
AI
The holes in AI messaging Hi guys Sorry it’s late this week. Half term and kids running around. (Quite nice really, but they’ve been banned from their computers today for being naughty.) Now with all the noise about AI, this week I have a test for you. I’m not seeing a credible benchmark,
Leadership
The Swiss Army Knife of Leadership Tools Welcome to The Executive Summary. This is my email to the CEOs I know. It covers strategy, leadership and communication – and whatever is the flavour of the day. One concept per email. The Executive Summary doesn’t follow the news agenda. I did that
Leadership
Welcome to the Executive Summary… This is my email to the CEOs I know. It covers strategy, communication and leadership. You’ll find hacks, trends, recommendations, introductions and the bleeding obvious all laid out in a few short paragraphs. It’ll will also serve you with a diverse array
Growth
And other major consultancies… Hi guys, Taking out the incumbent can seem overwhelming, but if you don’t try, you’ll never know. I’ve led a number of projects either in brand comms or bid sales – to replace the existing supplier to a customer. Often big, hefty organisations that look
Growth
Paws for Thought: Insights on Pet Care Pricing A month ago, I had to take my dog to the vet. She had an infection of the womb called Pyometra. The vet looked at me and said: “This is very serious. We need to operate on your dog now to remove her womb or she could die. Pyometra kills a lot
