Articles

GPT Relationships - It’s Complicated AI

GPT Relationships - It’s Complicated

What makes the perfect partner? Research suggests it’s someone who listens. Active listening is one of the most important traits in a healthy, lasting relationship. It builds empathy, trust and emotional safety, the foundations of human connection. Tools like ChatGPT and Replika are

Dan Ilett · 2 min read min read
The UK Growth Crisis: When Builders Leave and the Middle Breaks Growth

The UK Growth Crisis: When Builders Leave and the Middle Breaks

The UK's economic narrative is being written in real time, but no one seems to agree on the plot. In a must-listen episode of The Diary of a CEO, host Steven Bartlett sits down with two men who represent opposing ends of Britain’s economic argument. On one side, Daniel Priestley, the

Dan Ilett · 3 min read min read
The Diversity Shift: Where do CEOs Stand? Leadership

The Diversity Shift: Where do CEOs Stand?

You've probably seen that corporate diversity programmes have been rolled back in a number of US companies. Whether this has truly been driven by legal or political pressure remains to be seen, but CEOs around the world are now being asked to make their position clear. What’s Happening?

Dan Ilett · 2 min read min read
The Aid Cuts Shockwave: What it Means for Business Geopolitics

The Aid Cuts Shockwave: What it Means for Business

The UK’s decision to cut aid spending is diverting £6 billion annually to defence, while the US has frozen all foreign development aid for 90 days, effectively halting USAID projects worldwide. You might think this is needed, but these moves have implications for global business stability.

Dan Ilett · 2 min read min read
The Rise of the Superfan Growth

The Rise of the Superfan

Superfans spend 80% more than the average customer and Goldman Sachs values their market at $4.5 billion. They don’t just buy - they pay for access, connection and status. Take Aliens Expanded, a 5-hour documentary including interviews with James Cameron, Sigourney Weaver and the cast of

Dan Ilett · 2 min read min read
Fusion Guns, French Nerds & Next-Frontier Space Rockets AI

Fusion Guns, French Nerds & Next-Frontier Space Rockets

Good Friday to you all This week, I've been helping my clients with sales. I have doubted the notion that storytelling is useful to companies, but it seems to be back in full fashion for 2025. Perhaps reality is biting in that while people buy from people, those people had better be smart,

Dan Ilett · 3 min read min read
The AI Boom: Innovation or Instability? AI

The AI Boom: Innovation or Instability?

One economist warns exaggerated expectations could drive interest rates to 16%, slow consumer spending and concentrate wealth among AI system owners. The promise of transformation is real, but so is the risk of economic imbalance. If you're not learning AI skills, you're almost certainly

Dan Ilett · 2 min read min read
Thank you. Growth

Thank you.

Hi guys, I just want to take a moment to say a massive thank you for reading The Executive Summary. Whether you’ve been here since the start or joined us recently, your support means the world to me. This platform exists because of you—your curiosity, your engagement and your willingness

Dan Ilett · 2 min read min read
8 Marketing Changes You Need to Master Growth

8 Marketing Changes You Need to Master

Marketing gets harder every year. More noise. Fewer eyeballs. Here are my thoughts on how you stay relevant, stand out and get ahead. Breakdown StrategyWhy It MattersWhat to DoAI-Powered PersonalizationPersonalization isn’t a luxury—it’s the standard. Without it, you’re invisible.Invest in

Dan Ilett · 3 min read min read
Scary: If you read one thing today, make it this... AI

Scary: If you read one thing today, make it this...

ChatGPT: "AI is unlikely to "seize" control in a dramatic coup—it will gradually take over because it’s better, faster, and more reliable than humans in many domains. AI will effectively control large parts of human life through necessity, dependency, and influence."

Dan Ilett · 57 min read min read
If you need introductions, just ask... Leadership

If you need introductions, just ask...

Many people are currently out of work and in need of support. It's brutal out there. As you know, I've run the Growth Blockers research on corporates and more recently have been pulsing for TikTok feedback. People are starting to lose hope. Unfortunately, ATS systems and LinkedIn aren’t

Dan Ilett · 3 min read min read
Crypto's marketing sucks... Growth

Crypto's marketing sucks...

Crypto’s Wild West... If the crypto world were a western, we’d be watching a country of outlaws with no sheriff in sight. Sure, people are finding gold, but keeping hold of it is another thing. I heard a horrifying story about a professional crypto trader who got chased from country to

Dan Ilett · 2 min read min read