Articles

The Squid Games of Global Trade Geopolitics

The Squid Games of Global Trade

The global trade stage is now Global Squid Games. 'Red light to green light' as to who is friend or foe to the US - or how to grow a business - is flickering faster than a disco strobe. One day, we know there is a problem. The next it has disappeared. CEOs must play this game of musical

Dan Ilett · 3 min read min read
The Gen X Question for Gen Z Leadership

The Gen X Question for Gen Z

I posed a question on TikTok last week: If you were 18 today, with your current knowledge, what would you do? University? Travel? Something else? It sparked hundreds of responses. The aim was to help Gen Z make confident decisions in a world that’s nothing like the one we grew up in. Many

Dan Ilett · 2 min read min read
India's genius narrative flip Geopolitics

India's genius narrative flip

If you want a masterclass in the power of narrative, look to India. The country's rebrand of 'outsourcing' to 'capability centres' is winning jobs and business at an astounding rate. Multinationals like IBM, UBS, Lloyds Banking Group and Cargill are shifting thousands of roles to Global

Dan Ilett · 2 min read min read
The No-Grow-Zone Budget Geopolitics

The No-Grow-Zone Budget

Entrepreneurs and CEOs are wincing at the critical hacks the bludgeoner budget slasher took to the economy yesterday. Rather than show any adherence to a growth narrative on establishing trade and bolstering inward investment , Rachel Reeves kicked the can down the road and instead took

Dan Ilett · 3 min read min read
Did Asset Management Die? Why Gen Z Has Disconnected Growth

Did Asset Management Die? Why Gen Z Has Disconnected

Asset managers aren’t just being out-innovated, they’re being out-narrated. You only have to look at the volume of news stories on alternatives vs traditionals to see this is a media war as much as a product-performance one. Some 42 percent of Gen Z investors in the US hold crypto, which

Dan Ilett · 2 min read min read
GPT Relationships - It’s Complicated AI

GPT Relationships - It’s Complicated

What makes the perfect partner? Research suggests it’s someone who listens. Active listening is one of the most important traits in a healthy, lasting relationship. It builds empathy, trust and emotional safety, the foundations of human connection. Tools like ChatGPT and Replika are

Dan Ilett · 2 min read min read
The UK Growth Crisis: When Builders Leave and the Middle Breaks Growth

The UK Growth Crisis: When Builders Leave and the Middle Breaks

The UK's economic narrative is being written in real time, but no one seems to agree on the plot. In a must-listen episode of The Diary of a CEO, host Steven Bartlett sits down with two men who represent opposing ends of Britain’s economic argument. On one side, Daniel Priestley, the

Dan Ilett · 3 min read min read
The Diversity Shift: Where do CEOs Stand? Leadership

The Diversity Shift: Where do CEOs Stand?

You've probably seen that corporate diversity programmes have been rolled back in a number of US companies. Whether this has truly been driven by legal or political pressure remains to be seen, but CEOs around the world are now being asked to make their position clear. What’s Happening?

Dan Ilett · 2 min read min read
The Aid Cuts Shockwave: What it Means for Business Geopolitics

The Aid Cuts Shockwave: What it Means for Business

The UK’s decision to cut aid spending is diverting £6 billion annually to defence, while the US has frozen all foreign development aid for 90 days, effectively halting USAID projects worldwide. You might think this is needed, but these moves have implications for global business stability.

Dan Ilett · 2 min read min read
The Rise of the Superfan Growth

The Rise of the Superfan

Superfans spend 80% more than the average customer and Goldman Sachs values their market at $4.5 billion. They don’t just buy - they pay for access, connection and status. Take Aliens Expanded, a 5-hour documentary including interviews with James Cameron, Sigourney Weaver and the cast of

Dan Ilett · 2 min read min read
Fusion Guns, French Nerds & Next-Frontier Space Rockets AI

Fusion Guns, French Nerds & Next-Frontier Space Rockets

Good Friday to you all This week, I've been helping my clients with sales. I have doubted the notion that storytelling is useful to companies, but it seems to be back in full fashion for 2025. Perhaps reality is biting in that while people buy from people, those people had better be smart,

Dan Ilett · 3 min read min read
The AI Boom: Innovation or Instability? AI

The AI Boom: Innovation or Instability?

One economist warns exaggerated expectations could drive interest rates to 16%, slow consumer spending and concentrate wealth among AI system owners. The promise of transformation is real, but so is the risk of economic imbalance. If you're not learning AI skills, you're almost certainly

Dan Ilett · 2 min read min read