Growth
What's shifted in marketing?
A nice little snapshot to help your thinking (and put your budget in the right places...)
Dan Ilett
Dan Ilett writes The Executive Summary for CEOs and leadership teams of the FTSE 350. He advises boards on growth strategy, organisational change, AI, storytelling and commercial tactics. He chairs the City CIO Club, a private network for technology leaders. As a journalist, he has written for the Financial Times, the Economist Group, the Daily Telegraph, the New York Times and a string of tech publications. He launched several media titles including CoinDesk, where he was founding editor. Dan went on to lead transformation and advise on commercial delivery in FTSE and Fortune organisations. Dan delivers workshops for leadership teams in growth, go-to-market and AI transformation.
Growth
AI
What is our AI proposition?
The only question in the City today
Geopolitics
Hide and seek or 40 mins of screen time?
Is Starmer's social media ban for under 16s a good idea or another underscoped U-turn in waiting?
AI
Token turns: a one-armed bandit outcome punt
The latest in the Outcome Economics Series
AI
Botsitting: the hidden cost of AI fumbling
Farting around with Claude costs you work bucks
Growth
Six AI sales challenges you should be aware of
From your roving reporter and AI gossip queen, Dan Ilett
Leadership
AI, data sovereignty and the talent reset
The City CIO Club is growing
Downtime
Ramses II: Master of the personal brand
Pictured: One of the earliest press releases
Leadership
How do you stay relevant today?
Change or adapt. Either stay and get wet or move to shelter.
Growth
Outcome economics: the future of consulting
How consultancies will begin to change and what to do about it
Geopolitics
Why China leads the startup ecosystem
The government tries to help rather than add friction
AI
Google changes front door of the interweb
Bye bye, searchy, searchy